A shot at the funnel: What millions of GLP-1 convos reveal about AI search

By Michael Iannelli
Last updated 04.08.2026

Your AI search monitoring questions, answered

Got questions about AI search monitoring? Here are the answers you’re looking for, from prompt tracking to competitive benchmarking and everything in between.

New in Scrunch: Track which topics and personas drive brand perception over time with Sentiment Trends By Sage Stahmer

AI search digest: Q1 2026 industry lookback

Here are the events and trends that shaped AI search in Q1 2026—and what they mean for your strategy.

The half-life of AI citations: What 3.5 million citation events taught us about AI’s memory By Michael Iannelli

Introducing Shopping: A new level of AI answer transparency for your products

Track product visibility in AI search, compare performance to competitors, monitor retailer results, and pinpoint the prompts responsible with Shopping.

New in Scrunch: Find and fix your AI blind spots with Content Gaps

Scrunch's Content Gaps auto-detects missing content for your tracked prompts so you know exactly what content to update or create.

The 3 best answer engine optimization (AEO)/generative engine optimization (GEO) platforms for agencies in 2026

The three best AEO/GEO platforms for agencies in 2026 are Scrunch, Peec AI, and Semrush.

From keywords to prompts: How to right-size your AI search tracking

Learn how to calculate how many prompts you should track for your AI search strategy using keywords as your guide.

The Reddit paradox: What we learned from an industry breakdown of the most-cited AI sources

We analyzed citation data across industry categories. The takeaway? Don't chase Reddit blindly—focus on the sources that actually matter to your business.

Measuring prompt performance: What marketers can learn from meteorologists

Learn how to measure AI prompt performance so that you can avoid the noise and reveal real trends over time.

The end of browsing: How ChatGPT is collapsing the marketing funnel

From endless ads and cluttered recipes to instant AI answers, the internet has shifted. Discover how the collapse of browsing is reshaping traffic, conversions, and why brands must optimize for AI platforms.