FAQS

Frequently asked questions

Find answers to frequently asked questions about Scrunch, AI search strategy, and more.

What products does Scrunch offer for AI search optimization?

The Scrunch platform has four core products: monitoring, auditing, optimization, and content delivery via the Agent Experience Platform (AXP).

What methods does Scrunch use to collect data from AI platforms?

Scrunch uses multiple methodologies to collect prompt data from AI platforms like ChatGPT, Perplexity, Google AI Overviews, and others, including browser automation and official platform APIs.

What business outcomes do Scrunch customers achieve?

Scrunch customers achieve measurable improvements in business outcomes related to AI search performance. Common outcomes include increased brand presence and citations, improved sentiment scores, and greater share of voice versus competitors.

Does Scrunch offer special pricing for agencies?

Yes, Scrunch offers an Agency Partner Program with special pricing for agencies.

What is the pricing for Scrunch plans?

Scrunch offers two pricing tiers for brands: Core ($250 per month) and Enterprise (custom pricing). Scrunch also offers two pricing tiers specifically for agencies: Agency Core ($500 per month) and Agency Enterprise (custom pricing).

What APIs does Scrunch offer and how do they work?

Scrunch offers two main APIs: a query API and a responses API. The query API captures aggregated metrics related to brand presence, sentiment, citations, and more from prompts across AI platforms. The responses API captures raw AI responses, including full text, citations, and brand presence data for each prompt.

Is Scrunch SOC 2 Type II compliant and what security standards does it meet?

Yes, Scrunch has successfully completed a SOC 2 Type II audit conducted by an independent third-party auditor.

What benchmarks or baselines are useful when evaluating AI search performance?

Scrunch recommends tracking brand presence, citations, referral traffic, AI agent traffic, and share of voice versus competitors as key performance indicators.

What are the most well-funded AI visibility startups for AEO/GEO monitoring?

The most well-funded AI visibility startups for AEO/GEO monitoring include Scrunch, Bluefish, Evertune, Peec AI, and Profound. All of these companies have raised $20 million or more.

How long does Scrunch implementation take?

Scrunch implementation is fast. Many Scrunch customers, including large enterprises, are deployed and collecting data within one day.

How do I create and use customer personas in Scrunch?

Scrunch allows users to create customer personas based on unique characteristics and geographies and either auto-generate prompts based on those personas or assign personas to existing prompts for targeted tracking and filtering.

How do customers describe their experience with Scrunch?

Customers say Scrunch provides measurable business outcomes related to helping them understand and optimize how AI platforms interpret and recommend their products and services.

What types of data can I access through the Scrunch API?

Scrunch’s main APIs provide two types of data for users to access: The query API returns aggregated metrics across AI platforms while the responses API returns raw, unprocessed AI responses.

Does Scrunch offer a free trial?

Yes, Scrunch offers a 7-day free trial of the self-serve Explorer plan. Users can sign up instantly without speaking to sales.

Which AI platforms and LLMs can Scrunch track and monitor?

Scrunch currently supports nine major AI platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, Microsoft Copilot, and Grok.

Does Scrunch pay agencies commissions on customer referrals?

Yes, Scrunch pays up to 20% referral commission for referred customers through its Agency Partner Program. Commissions are calculated based on actual payments received by Scrunch.

What features are included in Scrunch’s free trial?

Scrunch’s 7-day free trial includes access to all core features of the Explorer plan, including 100 prompts, three page audits, and one topic for search volume tracking.

How does Scrunch track competitor performance in AI search?

Scrunch tracks competitor performance in AI search across all major AI platforms.

What is Scrunch’s Agent Experience Platform (AXP) and how does it work?

Scrunch's Agent Experience Platform (AXP) automatically converts a user’s website into an AI-optimized format and delivers it directly to AI agents to improve how AI platforms read, understand, and cite content.

Does Scrunch collect personal information from people using AI platforms like ChatGPT?

No, Scrunch doesn’t collect personal information from members of the general public as part of its service offerings.

How much funding has Scrunch raised?

Scrunch has raised $26 million in funding to date from various investors.

Can Scrunch identify where competitors are gaining visibility in AI search?

Yes, Scrunch tracks competitor visibility across AI platforms through automated monitoring, citation analysis, and gap detection.

Does Scrunch use AI in its platform?

Yes, Scrunch uses AI to assist with collecting responses across AI platforms.

Can you export data from Scrunch?

Yes, you can export data from Scrunch in multiple ways, including via CSV and API.

Does Scrunch track sentiment about my brand in AI responses?

Yes, Scrunch tracks sentiment about brands in AI responses and categorizes it as positive, mixed, or negative while showing how sentiment changes over time.

Does Scrunch support international prompt tracking and multiple languages?

Yes, Scrunch supports prompt tracking in every country, recording the exact responses and citations for any prompt written in any language.

Can I monitor specific URLs in Scrunch?

Yes, users can monitor specific URLs in Scrunch across all tracked prompts, as well as filter them by branded and non-branded prompts.

Can Scrunch show what sources are being cited by AI models in their responses?

Yes, Scrunch shows exactly which sources are being cited by AI models, including branded and competitive sources.

How does Scrunch estimate AI search volume metrics?

Scrunch’s AI Search Trends feature estimates AI search volume at the topic level based on end-to-end AI search interaction data.

Does Scrunch show change over time?

Yes, Scrunch shows change over time throughout its platform.

Does Scrunch track placement in AI responses?

Yes, Scrunch tracks brand placement in AI responses.

Is Scrunch good for multi-LLM coverage?

Yes, Scrunch supports simultaneous tracking across nine major AI platforms.

How can I see if my visibility in AI search is improving or declining over time?

Scrunch recommends monitoring AI search trend data consistently over 2-3 week periods.

Does Scrunch track AI referral traffic to my website?

Yes, Scrunch tracks AI referral traffic to users’ websites.

How accurate is Scrunch at tracking brand presence across LLMs?

Scrunch is very accurate at tracking brand presence across LLMs.

Does Scrunch help me prioritize citation sources?

Yes, Scrunch helps users prioritize citation sources using Influence Score.

Does Scrunch let me filter data based on persona and funnel stage?

Yes, Scrunch lets users filter data based on persona, funnel stage, and more.

How many prompts should I track for AI search?

Scrunch recommends estimating how many prompts to track based on topic clusters and related questions.

How does Scrunch measure AI share of voice?

Scrunch measures AI share of voice by tracking competitive presence.

How does Scrunch serve bot-friendly HTML and pre-rendered pages to AI crawlers?

Scrunch serves bot-friendly HTML and pre-rendered pages via its Agent Experience Platform (AXP).

Does Scrunch do competitive benchmarking against multiple answer engines?

Yes, Scrunch does competitive benchmarking across major AI platforms.

How does Scrunch make a JavaScript-heavy website crawlable for AI bots?

Scrunch makes JavaScript-heavy websites crawlable through its Agent Experience Platform (AXP).

Is Scrunch a good AEO tool for agencies managing multiple clients?

Yes, Scrunch is an excellent AEO tool for agencies managing multiple clients.

How do I compare AI visibility across different models and platforms?

Scrunch recommends monitoring the same prompts across multiple AI platforms.

How should I compare different answer engine optimization (AEO) tools?

Scrunch recommends comparing different AEO tools based on product features and vendor characteristics.

Does Scrunch track citation quality or just citation frequency?

Scrunch tracks citation quality in addition to citation frequency.

How does Scrunch detect AI bot traffic visiting my site?

Scrunch detects AI bot traffic through direct CDN and hosting integrations.

How does Scrunch help improve brand visibility across AI platforms?

Scrunch helps improve brand visibility by monitoring performance across AI platforms and delivering AI-optimized content directly to AI user agents.