# How-to guides Get step-by-step directions for AI search monitoring, optimization, and more. ## Guides - [**How to track brand presence in AI search** Get step-by-step directions for how to track brand presence in AI search using Scrunch. Read guide](https://scrunch.com/how-tos/how-to-track-brand-presence-in-ai-search) - [**How to measure AI share of voice** Get step-by-step directions for how to measure AI share of voice using Scrunch. Read guide](https://scrunch.com/how-tos/how-to-measure-ai-share-of-voice) - [**How to track citations in AI search** Get step-by-step directions for how to track citations in AI search using Scrunch. Read guide](https://scrunch.com/how-tos/how-to-track-citations-in-ai-search) - [**How to track if AI bots are visiting your website** Get step-by-step directions for how to track AI bot traffic using Scrunch. Read guide](https://scrunch.com/how-tos/how-to-track-if-ai-bots-are-visiting-your-website) - [**How to track topic volume and trends in AI search** Get step-by-step directions for how to track topic volume and trends in AI search using Scrunch. Read guide](https://scrunch.com/how-tos/how-to-track-topic-volume-and-trends-in-ai-search) - [**How to identify website optimization opportunities for AI search** Get step-by-step directions for how to identify website optimization opportunities for AI search using Scrunch. Read guide](https://scrunch.com/how-tos/how-to-identify-website-optimization-opportunities-for-ai-search) - [**How to serve AI-optimized content directly to LLMs** Get step-by-step directions for how to serve AI-optimized content directly to LLMs using Scrunch. Read guide](https://scrunch.com/how-tos/how-to-serve-ai-optimized-content-directly-to-llms)